Sony Cell Phones, Saks Fifth Avenue and 24hr Concierge Service on a Cell Phone?

The elegant retailer Saks Fifth Avenue, most popular for its standout location in Manhattan, has begun to sell the new Sony Cell Phones the Xperia Pureness. This phone goes beyond what many do as an accessory; simply put the Xperia Pureness is a fashion accessory all to itself. Sony Cell Phones actually said that they made the phone first a piece of art and second as a piece of technology. The inspiration for it was drawn through the purity of water and the sense of calmness that comes with it.

But how can Sony Cell Phones be inspired by water you ask? Very easily, really. The devices 1.8 inch monochrome display seems to disappear when it is not in use. This gives it a unique look but also a very fashionable and simplistic one too. See retro and minimalist looks are quite popular and this design feeds right into such a design. Furthermore, who doesn’t want that kind of futuristic look on their phone? It adds to that human urge to see technology become more and more futuristic and this phone does exactly that.

That’s not all this phone brings to the table though. No, it also has robust feature set outside of the disappearing display screen. It has an MP3 player with FM radio, bluetooth wireless technology as well as HSDPA high speed internet. So yes, these cell phones still function like handheld devices but there is still one more luxury item trick up the sleeve of those hard at work at Sony Cell Phones. That of course would be the 24 hour a day concierge service known as the “Pureness Concierge.” This is a world-wide service that does not simply say 24 hour a day service, but actually is a 24 hour a day service that brings users comprehensive help with regards to booking restaurant and event reservations in addition to any other peculiar needs, all via call or email. Now that’s luxury, my friend.

Selling this phone through Saks Fifth Avenue is a bold move, one this author has not seen done before in the past. Selling through a retail clothing store may work though. Those who are there are already shopping and those who shop at Saks Fifth Avenue are those who live elegant and lavish lifestyles, making this phone the perfect match for them. This is a bold for a very bold phone and I am very anxious to see the outcome. While it is certainly a niche targeted phone it seems clear that