Tag Heuer Monaco – Not Just a Swiss Watch For Steve McQueen Fans

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A Tag Heuer Monaco watch is an incredible Swiss timepiece inspired by Steve McQueen. Yep. Steve McQueen. Mr. Cool. I taught him everything about cool. How do you think he learned to race that Porsche 917K like a fiend in the movie LeMans, back in 1970? No, Danica Patrick was not giving lessons, my friend. But here’s the deal, the icon of cool that he wore on his wrist is none other than the Tag Heuer Monaco. Cool, yes, but more importantly a masterful example of Swiss precision and excellence rolled into one.

Swiss distinction? Absolutely. The designation “Swiss Made” is only bestowed on watches that are cased up and have undergone their final inspection in-none other than-Switzerland, home of neutrality to the fifth power.

Why do I think the Tag Heuer Monaco is cool? Well, the thing that stands out like a guy flipping floral colored ad boards on the street corner, is the blue dial with its square case. Mind you, it’s the first square cased, water resistant timepiece in the history of watchmaking. It’s classic avant-garde that’s right with a t-shirt and jeans or your Burberry trench and Bruno Magli. The other thing that’s always cool is the chronograph at 3 and 9 o’clock. Those that are always counting and measuring things, yeah, you know who I mean – will love that. Also, the crocodile strap feels snug and really adds to the design aesthetic. It’s iconic cool. You can almost see old Steve coming over to slap you on the back in approval. And approve he would, the Tag Heuer Monaco Steve McQueen has been a champion for the brand for just under half a century. Wear it in a crowd and it will not go unnoticed!

There are three versions of the Tag Heuer Monaco. There’s the Automatic Chronograph, the Sixty Nine and the Automatic, each ambassadors of the timeless legacy of motor racing spirit. Water resistant, legible in the dark, date at 6 o’clock-depending on the model, easy push polished crown and the bold monochrome Tag Heuer logo give the Monaco its power and panache.

But what makes the Tag Heuer Monaco the must have watch for those in the know? Actually, it’s hard to put into words, but put into words I must – I guess it’s that Steve McQueen cool, that swagger, that bravado against all odds wrapped up on your wrist. It’s all about how you feel when you wear it. It’s all about cool.