Chopard Watches – Performance Is the Key!

Chopard watches over the years have launched several collections, each one of which is distinctly different from the other. One such collection is the Chopard Elton John range. Dedicated to Sir Elton John, this is a limited edition collection and available in all the authorized stores of Chopard. This range has several models under it so you get a variety of options to pick and choose from. Very few watch manufacturing companies have so many firsts to its name as Chopar Watches. One of the well established Swiss watch manufacturing companies of our time, this brand was launched in the year 1860 by Louis Ulysse Chopard. Its list of firsts include:

· buying of the company by Karl Scheufele in 1963

· launching of watches for women including jewelry watches in 1974;

· in 1997 the company launched its first LUC 1860 watch fitted with L.U.C. Caliber 96.01

In the year 2010 the company celebrated its 150th anniversary. With more than 153 years of experience, the success of the brand can be attributed to its precision and performance and its set of principles and values that guided the company in achieving so many milestones and helped it reach its current status. Some of the elements that have made the company tower above others include:

• Independence: Inspite of stiff competition decade after decade, the brand has retained its individualistic style without giving in to fleeting trends. This is reflective of the company’s pragmatic philosophy for which the company has been able to reach such heights of success.

• Quality & Excellence: the word compromise does not exist in the dictionary of Chopard watches. each of their timepieces are crafted out of high quality metals and bears the stamp of their artisans superior craftsmanship. attention to detail, precision are some of the key words that guides the company in its creations of so many different collections.

• Creativity: the moment you check out their collections, the first word that si going to strike you is their creativity. The element oozes out from almost all the aspects of their creation, research work, development wing to sophisticated designs, their creativity speaks volumes about their artisans.

• Respect: This is the basis of their relationship with their clients, suppliers as well as their staff. some other aspects where Chopard watches have left their footprints are their social commitments such as the Jose Carreras leukemia Foundation, Elton John Aids Foundation, and many more.

There are very few watch manufacturing companies of Chopard’s claibre who have been successful in upholding the values and philosophies of the company so well even after 153 years of its launch. The success of Chopard Watches depends on its ability to offer such a wide variety and that too by taking so many calculated risks.