Chopard Watches: Where Performance Is the Key to Ticking Successfully
Established in 1860 by Louis Ulysse Chopard, Chopard Watches, by virtue of its precision and performance has steadily climbed up the ladder of success. One of the well known Swiss watch manufacturing companies in the world, Chopard has innumerable firsts to its name. Some of its significant milestones involve buying of the company by Karl Scheufele in 1963; Chopard launches watches for women including jewelry watches in 1974; in 1997 the company launched its first LUC 1860 watch fitted with L.U.C. Caliber 96.01 which was voted the “Watch of the Year” by Montres Passion amongst other achievements. The year 2010 was important for them as the company celebrated its 150th successful year in the field of Swiss watch manufacturing.
The success of Chopard Watches can be attributed to its set of principles and values that guided the company in achieving so many milestones and helped it reach its current status. A family run firm to this day, they have always believed in values firmly rooted in their family spirit.
€ Independence: This has been the primary value of this company. This reflects the company’s pragmatic philosophy for which the company has been able to reach such a high degree of vertical integration.
€ Quality & Excellence: The superior quality of metals used and their excellent craftsmanship has contributed to their success. Chopard Watches does not believe in compromising. For them attention to detail and creating excellent time pieces every time is a must. There is no alternative to it.
€ Creativity: This is reflected in each and every aspect of the company, in each endeavor they undertake. Starting from the manufacture of the time pieces, to research and development wing to sophisticated designs, their creativity speaks volumes about their artisans.
€ Heritage: Chopard Watches realizes that the true heartbeats of the company are its personnel. Hence from time to time they organize different workshops in order to train them in the new techniques and skills which they can input in their manufacturing of the watches. In fact the production processes are also updated so as to keep up with the changing scenario.
€ Respect: This is the basis of their relationship with their clients, suppliers as well as their staff. Moreover Chopard Watches philanthropic and social commitments are an excellent example of this. Some of the commitments involve the Elton John Aids Foundation, Jose Carreras leukemia Foundation amongst many others.
The success of Chopard Watches depends on its ability to take calculated risks supported by its excellent performance on each and every occasion. Very few companies have failed to uphold the values and philosophies of the company so well even after 150 years of its establishment.